Project Case Study
Design Strategy, Visual Design, Brand Identity, Packaging Design

Cargill, partnered with Enlisted Design to reposition and rebrand Diamond Crystal Kosher Salt into a premium culinary seasonings brand for the home chef. Diamond Crystal Salt Co.™ Kosher Salt Flakes are a staple at many culinary schools, and are faithfully used by high-profile chefs and cookbook authors. The carefully crafted crystal shape provides seasoning control, strong adherence to food surfaces, and a salty burst when bit into. Beloved by restaurant professionals, Diamond Crystal Salt Co.™ products are now available for home chefs available at most grocery retailers.

Role

Cargill account program manager and point of contact between Cargill executives and the design firm. Supported designers with resource management, project tracking, milestone mapping, timelines, scheduling, work breakdown structure, design meeting facilitation. Managed program budget and supported project scoping.

Project Team

Program Manager - Amie Gutierrez
Visual Design Director - Miri Chan
Visual Design - Mega Thjin
Visual Design - Sebastian Fraye
Industrial Design Director - Kieran Moriarty
Industrial Design - John Nam
Prototyping - Carly Kim
Experience Design Director - Thomas Ryun
Design Strategist - Sarah Polansky

Press

Dieline New York Times