Emily & Merrit + PB Teen
Project Case Study
Gear, Equipment, Luggage Industrial Design
Pottery Barn Teen collaborates with Los Angeles based stylist icons Emily & Merrit. The Emily & Merrit collection has been a volume driving capsule collection of home furnishings, home decor, home textiles, back-to-school gear, luggage, beach gear, and holiday gifts. The collection captures a quirky, irreverent, glam, pop aesthetic that appeals to tweens, teens, and young adults.
Role
Stylist collaborators Emily & Meritt provided creative direction of the overall mood and aesthetic inspiration. Product collection was designed and built upon seasonally over the course of 5 years. Responsible for product sketching, design concepts, design presentations, textile curation, silhouette industrial design, color materials finish, product development, textile and graphic specifications, construction technical specifications, sample review, product wear testing, final production sign off.
Project Team
Industrial Design - Amie Gutierrez
Product Development - Amie Gutierrez
Design Manager - Linda Kuo
Creative Director - Erin Kelsey
Stylists & Collaborators - Emily & Merrit
E & M Spring Break Travel
E & M Beach Equipment & Beach Towels
E & M Back-to-School
E & M Beach Travel
E& M Back-to-School
E & M Beauty Accessories
© 2024 Williams-Sonoma Inc.