Antics Collection | Project Case Study

Jansport developed and launched a back to school backpack product line catered to extreme sports loving teens and young adults. Backpacks feature yoke style shoulder straps for comfort, skateboard storage straps, quilted laptop sleeves and gear pockets. Color and graphics draw inspiration from skate culture and punk music.

Project Team

Industrial Design - Colleen Hanlen

Product Development Manager - Karen VonKlezie

Product Development - Jason Yagi

Trend, Color, Textile Graphic Design - Amie Gutierrez

Role

Design research, Color and graphic trend research, Pantone color palette development, graphic design, screen print graphic specification, sample evaluation.