Project Case Study

This limited edition gear collection was designed in partnership with the artist Keith Haring. An American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His animated imagery has "become a widely recognized visual language". Much of his work includes sexual allusions that turned into social activism by using the images to advocate for safe sex and AIDS awareness. Well known for his use of color, the Keith Haring backpack, lunch bag, and water bottle feature features Haring’s art in black and white. Each product comes with a set of fabric markers, color in the line work just as you would a coloring book. Bring Haring’s artwork into your own.

Project Team

Industrial Design - Amie Gutierrez
CMF - Amie Gutierrez
Product Development Amie Gutierrez
Design Manager - Linda Kuo
Artist & Collaborator - Keith Haring

Role

Design concept, design presentations to Keith Haring Foundation, art history research, industrial design, color materials finish, technical specification, product development, prototype sample review, vendor communication, partnership with merchandising team, sourcing team, and the artist licensor Keith Haring.