Project Case Study
Industrial Design, CMF

When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. Daring, confident, naturally beautiful, fun, alive: Roxy. Roxy collaborated with Pottery Barn Teen on a home decor and travel gear capsule collection featuring Roxy’s fashion prints. Products were available at Pottery Barn Teen retail stores and online.

Role

Concept design, gear silhouette design, textile art curation, trim design, technical specifications, product development, design presentations with Roxy design leadership.

Project Team

Industrial Design - Amie Gutierrez
Design Manager - Linda Kuo
Textile Design - Roxy
Collaboration Liaison - Erin Kelsey