Project Case Study
Industrial Design, CMF

Star Wars™️ the iconic film franchise partnered with Pottery Barn Teen for an official licensed home decor and gear capsule collection. Products were designed in compliance with Disney & Lucas Film style guides. Characters Darth Vader and Storm Troopers were reimagined in backpack form using polyurethane fabric, reflective fabric, foam molding, embroidered patches, and custom zipper pullers to represent the iconic villains. Products were available online and at Pottery Barn Kids & Teen retail stores.

Role

Concept design, sketching, ideation, design presentations, CMF, product construction specifications, custom trim specifications, product development

Project Team

Gear Industrial Design - Amie Gutierrez
Creative Direction - Dan Tran
Textile Design - Jo Kaleda & Team
Gear Design Manager - Linda Kuo
Gear Product Development - Amie Gutierrez
Gear Color Materials Finish - Amie Gutierrez
Licensing Liaison to Disney - Dan Tran & Amie Gutierrez